Dave Rupert in a post about taste:

when the website adds a fifth, seventh, twelfth ad… I know a person who lacks taste is at the wheel. I can feel it in my bones when an app or website has prioritized revenue over user experience. A person without taste or high emotional intelligence broke the unspoken contract we had built on mutual respect.

In my role as a UX/UI designer I increasingly see my job as being a champion of taste. For the majority of users on the web the user experience is good, most businesses have gotten the hang of providing easy paths for users to do things. I now spend a reasonable amount of time championing good taste as a defence of the experience.